CJI SURVEY
VVIP INTERIORS
VVIP jet interiors
in 5 questions
Camber Aviation Management, Fokker Services Group, Greenpoint Technologies, International Jet Interiors, Jet Aviation and Winch Design say buyers are looking for sustainability and flexibility when choosing interiors. Words: Mike Stones
VVIP cabin design in action at Jet Aviation’s 8,000sqm production centre. The firm has noted an increase in requests for slots over the past year.
CJI SURVEY
VVIP cabin design in action at Jet Aviation’s 8,000sqm production centre. The firm has noted an increase in requests for slots over the past year.
VVIP INTERIORS
VVIP jet interiors
in 5 questions
Camber Aviation Management, Fokker Services Group, Greenpoint Technologies, International Jet Interiors, Jet Aviation and Winch Design say buyers are looking for sustainability and flexibility when choosing interiors. Words: Mike Stones
LOOKING FOR a completion slot for that extra special VVIP jet interior? Then book early is the advice from our five completion specialists who all report rising demand for their services.
We quizzed senior representatives from Camber Aviation Management, Fokker Services Group, Greenpoint Technologies, International Jet Interiors, Jet Aviation and Winch Design on what buyers are asking for inside their Airbus corporate jets, Boeing Business Jets or large cabin aircraft.
Every Jet Interiors’ project is designed for a specific customer.
LOOKING FOR a completion slot for that extra special VVIP jet interior? Then book early is the advice from our five completion specialists who all report rising demand for their services.
We quizzed senior representatives from Camber Aviation Management, Fokker Services Group, Greenpoint Technologies, International Jet Interiors, Jet Aviation and Winch Design on what buyers are asking for inside their Airbus corporate jets, Boeing Business Jets or large cabin aircraft.
Right: Every Jet Interiors’ project is designed for a specific customer.
1
Corporate Jet Investor (CJI): How easy is it to get a completion slot for an aircraft that needs a new interior?
Tom Chatfield, CEO, Camber Aviation Management: Securing a completion slot for a private jet can be a bit of a challenge these days. It depends on factors such as the aircraft model, completion centre capacity and the availability of resources (engineers, technicians, installers, etc.). If you're eyeing a popular model or a well-known completion centre, you might find yourself on a waiting list. To increase your chances, it's crucial to plan well ahead, understand your requirements and to work closely with a completion manager to find the right slot that fits your schedule.
Boaz Bal, sales director aircraft conversations and completions, Fokker Services Group: The availability of completion slots depends on whether it’s a wide– or narrow-body aircraft. Generally, wide-body completion slots are a bit scarce due to limited availability and currently by the ongoing completion work. Regarding narrow-body positions, there is some availability, but it's also limited due to ongoing completion work. Also, the available completion slot needs to fit with the customer’s desire since that determines the engineering and supply chain impact.
In line with the challenges faced by the technical industry, finding skilled manpower, especially experienced cabin builders and proven artisans, remains an issue in the industry. Fortunately, we have implemented measures to attract new talent and retain our current experienced workforce, which has proven successful. At the moment, we have two completion positions and our management is gearing up for two additional positions, creating four completion lines.
McCahl Troupe, design manager, Greenpoint Technologies: Securing a completion slot largely depends on early engagement with the client’s completion centre of choice. The earlier a client engages a completion centre for a project, the more likely the completion centre can accommodate the client’s project timing. Completion slots depend on resource availability, be it interior designs, engineers or the physical hangar space. Early coordination ensures the necessary resources are ready at the right time and with the client’s preferred completion centre.
Eric Roth, president, International Jet Interiors: We have experienced very strong demand throughout 2023. As we near the fourth quarter, our first available slot is the last week of December. And we are currently scheduling refurbishment projects for Q1 and Q2 of 2024.
It is an exciting time at International Jet Interiors, as we continue to be in growth mode and have just expanded our state-of-the-art facility and increased our hangar space to accommodate the demand for all facets of aircraft completion.
Hendrik Janssen, head of completion sales, Jet Aviation: We have seen an increase in requests for slots over the past year. However, we work closely with all of our potential customers to see how we can best accommodate their requests and ensure we provide an efficient programme schedule that meets their requirements.
With more than 36,000sqm of hangar space in Basel, Switzerland including two wide-body hangars, as well as large on-site capabilities for engineering, design and an 8,000sqm production centre, we are able to accommodate a number of simultaneous completion projects.
Greig Jolly, partner, Yachts & Aviation, Winch Design: It’s difficult to say with conviction – the ease of getting a completion slot can vary significantly depending on many factors, including the type of aircraft, the specific completion centre and the current market demand for customisations and refurbishments. The industry suffered a lull during the Covid-19 pandemic with lockdown and travel restrictions hitting business aviation hard and there was a subsequent sharp decline in demand with many completion centres facing disruptions in their operations – projects were often delayed or cancelled as customers reassessed their financial situations and their travel needs.
Since then, there’s been a strong bounce-back and we’re seeing increased demand, especially in the refit and refurbishment market. Currently we have a BBJ Max in-build due for delivery mid-2024, a couple of smaller re-fit projects for existing clients as well as a green widebody project on the drawing board – things have certainly picked up since the pandemic.
Tom Chatfield, Camber Aviation Management: “As a completion manager, your role is not just about the customisation process; it’s also about being a strategic adviser.”
This picture: Greig Jolly, partner, Yachts & Aviation, Winch Design.
Picture above: Champagne at the ready aboard a Camber Aviation Management VVIP cabin design.
2
CJI: Do buyers think about reselling their aircraft when deciding on the interior, or is it all about designing the aircraft they want?
Troupe, Greenpoint Technologies: Clients do consider the residual value of their aircraft during the interior outfitting. By taking a thoughtful approach, clients can enhance the aircraft’s appeal to future owners by maximising its capabilities. This includes fitting features like auxiliary fuel tanks, crew rest and showers. Colour palettes and styling choices are also made to appeal to a broader audience, balancing personal preferences with market appeal.
Janssen, Jet Aviation: Resale is not usually a priority for our VVIP completion customers during the initial design phase. We work with them to define a completely bespoke concept which matches their personal requirements in both design and functionality. What can be a consideration is whether the aircraft will be available for charter. This naturally brings different criteria, and the design may focus on an aesthetic and use of space which best suits this usage.
Every one of our interiors is designed for that specific customer. We work closely with the customer throughout the upfront and design phases of a project to ensure that the interior meets their individual needs from both aesthetics and functionality.
Bal, Fokker Services Group: Depending on the client, some customers, especially those who intend to use the airplane for charter, prefer a more contemporary and modest design to increase its appeal in the charter market. Additionally, those clients prioritise certification, aiming to have the aircraft STC dual-certified for both private and commercial use, with EASA and FAA releases. This approach can enhance the aircraft’s future resale value.
Conversely, clients in the extremely high net worth individuals category often choose to personalise the cabin private use only.
Chatfield, Camber Aviation Management: Buyers tend to consider both personalisation and resale value when making decisions about their jets’ interiors. Personal taste plays a big role, but savvy buyers also want to make choices that will keep their aircraft attractive to future buyers.
As a completion manager, your role is not just about facilitating the customisation process; it's also about being a strategic adviser. Understanding your clients’ preferences and priorities is key. For some, it might be about creating a lavish and unique interior that’s a true reflection of their style and status, where resale value is a distant concern. For others, the approach combines personal touches with elements that have broad appeal for potential buyers.
Your guidance in this process can make all the difference, allowing clients to strike that delicate balance between personalisation and resale value. By staying attuned to market trends and having a pulse on the preferences of different age groups, you can provide valuable insights and suggest design choices that not only fulfil your clients’ desires but also enhance the long-term value of their investment. So it’s not just about meeting their immediate wishes but also about ensuring their investment remains sound.
Roth, International Jet Interiors: Although most buyers are focused on aesthetic design, comfort and flight profile, we always highlight making a sound investment in their decision-making with regard to future resale. Clients appreciate our savvy insight and experience in the resale market and how we approach this facet of ownership in our discussions for design and refurbishment.
We consider the big picture from the very start of our process to determine an intelligent investment strategy. Evaluating resale potential, understanding the manner in which the aircraft will be utilised, as well as identifying each client’s travel profile are paramount before we even discuss colour palette, style, new equipment and components. It’s in a client’s best interest to understand the impact of certain modifications as well as the financial component as it refers to marketability and future resale values. Once discussed, clients have the understanding and confidence to allow us to create the elevated environment they desire.
Jolly, Winch Design: The perspective on this can vary from client-to-client, but savvy buyers always have one eye on the re-sale value of the aircraft. Private jets are significant investments and of course buyers want to do what they can to maintain or even increase the value of their aircraft.
It often comes down to finding a balance – personal design preferences, cabin layout and aesthetics are often balanced against design elements with a broader market appeal that will attract more potential buyers come resale. Good design and features that enhance the on-board experience such as a well-planned layout, comfortable seating, advanced in-flight entertainment systems and high-quality materials collectively ensure that the aircraft remains attractive to future buyers.
However, it's important to note that every client and every project is unique – some clients really just want to express their own individual personality and style and create a cabin that suits their specific tastes and needs.
Jet Aviation’s production centre can work on simultaneous completion projects.
This picture: Black and white on a BBJ. Most of the designs Winch creates are much more contemporary than they have been previously, says Greig Jolly, Winch Design.(Image courtesy of Winch Design).
Picture above: Jet Aviation clients prioritise often personal requirements over resale value.
3
CJI: Do you see different design preferences between younger and older buyers?
Janssen, Jet Aviation: Generally, today’s generation of customers are requesting more simple, minimal interiors. They are also looking for the same comfort and technology they have in their home or yacht and would like these technologies seamlessly integrated into the cabin design.
In 2020 we set up an Innovation Steering Committee which looks at new technologies in aviation and other industries to ensure we can continue to provide our customers with the ultimate cabin experience – whatever that means for them. For example, in 2022 we delivered our first interior with flexible OLED screens integrated on either side above the window line, following the curvature of the ceilings.
We are currently working on a second project which utilises this technology. Another important consideration is the balance of sound and weight. Traditionally, a quieter cabin meant a heavier cabin, however over the past 10 years we have been innovating in the sound and weight space to lead the market in the crafting of interiors that are both light and quiet, identifying the exact source of a noise, so that we can apply soundproofing materials with incredible accuracy.
This means we are only applying the most effective solution to treat the noise source and thus only induce the minimum weight associated, allowing us to achieve the best balance between weight and sound. Recently we have been able to achieve sound values of low 40s dB with a corresponding interior weight below 7000kg. This is testament to the continued work and innovation in this area. As we strive towards creating the ultimate customer experience, our engineering and production teams are committed to pushing the boundaries of what is possible in VVIP completions.
Troupe, Greenpoint Technologies: The younger generation of buyers seek more versatility within their cabin. We have witnessed an increase in requests for interior configurations that can cater to both family and business use. This means designing spaces that can adapt to the client’s mission, enhancing the aircraft’s utility.
Bal, Fokker Services Group: Younger buyers tend to prioritise technically advanced features, similar to what they use in their daily lives, such as those found in their cars, homes and other smart devices. In contrast, older buyers tend to lean toward more traditional interior designs and comfort.
Jolly, Winch Design: Most of the designs we are creating now are much more contemporary than they have been previously, with younger clients asking us to push the boundaries. Of course, individual preferences ultimately play a significant role, but typically our younger clients are moving away from the more traditional, ornate interiors and favouring more contemporary, elegant spaces with a focus on high quality materials and floorplans that are much more lifestyle focussed.
They tend to opt for clean lines, simple colour palettes, and uncluttered cabins. Technology integration is also a crucial aspect for younger buyers. The latest connectivity options, advanced entertainment systems and smart cabin controls are all important factors.
Often younger clients tend to favour an interior that is comfortable for family use as well as business meetings. They want to enjoy their time onboard and wellness, entertainment and relaxation are even more important and we’re seeing informal social spaces becoming more of a priority rather than the formal dining and entertainment spaces of the past. By creating a bespoke interior rather than using the standard ‘private jet’ model, and by using a colour palette and materials normally found in a residence rather than in the sky, we are able to fulfil this ‘home-from-home’ dream.
A blossoming design concept from Greenpoint Technologies. Younger buyers seek more versatility within their bespoke cabin designs, says the firm’s McCahl Troupe.
Winch Design aims to fulfil owners’ home-from-home dream in the sky. (Image courtesy of Winch Design).
4
CJI: What key interior design trends are you predicting for the next five years?
Bal, Fokker Services Group: Interior design trends seen in the next three-to-five years are evolving to enhance functionality, passenger comfort and aesthetics. Some key interior design trends in VIP interiors are: new sustainable and lightweight materials, improved in-flight entertainment, cabin lighting design, cabin connectivity, aesthetic enhancements and modularity.
Interiors are increasingly incorporating sustainable and lightweight materials to reduce weight and increase range. Next up will be 3D printing to lose limitations in shapes and forms.
As technology advances, in-flight entertainment systems are becoming more sophisticated, with larger screens, high-definition content and enhanced connectivity. Also, in terms of screen sizes and shapes, there is much more available in today’s market.
Creative cabin lighting design is gaining importance for creating ambiance which can result jet lag and improve the appearance of food. Mood lighting systems mimic natural daylight and adjust throughout the flight.
Passengers expect seamless connectivity during flights. We have to keep up what today’s homes and networks are offering.
The aesthetics of cabin interiors are evolving to create more visually appealing and inviting large open spaces but with dedicated privacy areas, including the use of colours, patterns and artwork.
Owners are also looking for the ability to easily make some changes in the cabin to have a different functionality or looks.
Besides new trends, we continue to innovate in below areas as well with quiet and comfortable interiors and space optimisation.
Noise reduction and improved acoustics are crucial for passenger comfort. Quieter cabins, better soundproofing and noise-cancelling technologies are undergoing continuing improvement. Additionally, cabin humidification is an important feature to consider in your cabin. This will enhance passenger convenience significantly, resulting in a more relaxed journey and arrival, a better taste of onboard wining and dining, and faster and deeper sleep.
We continuously strive to optimise cabin space to enhance passenger comfort. A cornerstone in interior design always involves clever and usable storage solutions and we aim to avoid sacrificing usable cabin space.
Troupe, Greenpoint Technologies: We anticipate a continued emphasis on sustainable materials and discretely integrated tech design. Clients are increasingly interested in the latest gadgets and ultra-thin monitors in their cabin spaces. The focus will be achieving a harmonious balance by seamlessly blending the latest technological advancements with the use of sustainable, yet luxurious materials that promise enduring quality and timeless appeal.
Chatfield, Camber Aviation Management: Looking ahead to 2025, we can expect some interesting interior design trends in the private jet industry. These include: sustainability, connectivity, wellness focused design, versatility and personalisation.
There's a growing emphasis on using eco-friendly and sustainable materials to reduce the environmental impact of interiors. This not only includes the interior finishes but also passenger seat structures and monuments – the preference being to re-use and refinish rather than replace.
Owners and passengers expect advanced in-flight entertainment, connectivity and satellite communications. The litmus test is simple: experience has shown that with aircraft offered for charter, there is a decrease in demand and pricing for aircraft not equipped with highly capable communications and entertainment systems.
People want interiors that prioritise passenger comfort, health, and overall well-being. Lower cabin altitude, humidification and lowered noise levels all contribute to an enhanced passenger experience and, critically, less fatigue at arrival.
Owners value versatility – such as flexibility in cabin layouts to cater to different travel needs, from business meetings to relaxation and sleep. With aircraft capable of longer range, there is a greater focus on seating that allows a person to collaborate, work and to truly rest.
We are seeing continued demand for unique and personalised interiors that reflect the owner’s lifestyle, which can range from audiophile sound systems and 4K+ cinema experiences, to steam showers and massage tables, while also encompassing art, unique finishes and down to the meals enjoyed on board, from the food and drinks served to the china, glass- and silverware used.
Roth, International Jet Interiors: The need to upgrade their aircraft’s technology (connectivity, entertainment, lighting, etc) to stay in stride with their residences, office or other non-aviation environments continues to build in demand. The on-the-go lifestyles, along with ‘personalised centric’ spaces designed specifically for their value-added experiences are already in motion and will continue through 2025.
Janssen, Jet Aviation: As our interiors are always bespoke, based on a close collaboration with the customer, we do not necessarily work with the trends you might see in other industries. Our customers come from diverse cultural, social and professional backgrounds and each one brings these influences with them into their design. We are incredibly proud and grateful to have the opportunity to bring these very different designs to life.
Of course, there are also some general trends which we are seeing. As mentioned above, we see a trend towards more minimal interior design, with integrated technology that connects to a customer’s home technologies and we continue to collaborate with our customers and within our organisation, to push the boundaries of what is possible in VVIP completions to realise these ideas.
Jolly, Winch Design: As a studio, we tend to steer clear of following trends, but we've noticed an increasing demand from our clients for creating highly personalised and unique cabin interiors.
The realm of private jet private jet interior design has started to follow the evolution we see in other industries, most notably automotive and yacht design, as jet owners are ultimately looking for a seamless transition between their home, their office and their aircraft. They desire a consistent standard of design quality and elegance across their entire fleet, ensuring a luxurious experience throughout their journeys. After all, why should the design quality of their aircraft cabin be any less impressive than that of their Rolls-Royce?
It's also worth bearing in mind that today's world has become far more design-savvy than ever before. With platforms like Instagram, TikTok, and other forms of visual media, we have truly become a visual society – we are constantly exposed to the latest trends and design concepts, making visual aesthetics a prominent aspect of our daily lives.
McCahl Troupe, Greenpoint Technologies.
This picture: Eric Roth, International Jet Interiors, sees continuing demand from owners to upgrade their aircraft’s technology, including connectivity, entertainment and lighting.
Picture above: The company’s VVIP interior completion of a Gulfstream G450 cabin.
5
CJI: So interior sustainability is becoming key?
Bal, Fokker Services Group: This is an important topic nowadays, not only for owners and operators but also for many organisations. Sustainability holds significant importance for us, especially in terms of interior design and material usage such as recircular, biodegradable and vegan leather materials. This movement has gained traction in our industry for some time.
Additionally, we remain steadfast in our commitment to implementing sustainability throughout our organisation, including the construction of aircraft interiors in an environmentally friendly manner. As a testament to this commitment, we have recently opened our new wide-body hangar facility, which is currently one of the most sustainable solutions available.
It's worth noting that compared with their commercial counterparts, almost all ACJ and BBJ aircraft remain in operation from their original build. This speaks to their durability and their ability to maximise their economic lifespan.
Troupe, Greenpoint Technologies: Interior sustainability has gained importance among owners, operators, completion managers and partners. We’ve seen growing a interest in sustainability, evidenced by more requests for sourcing sustainable materials.
The aviation industry continues to evolve in alignment with aesthetic trends and client interests, with sustainability driving the introduction of innovative materials. For instance, textile and leather vendors within the industry are taking substantial steps to provide sustainably sourced options for integration into our VVIP interiors. At Greenpoint, we are committed to enhancing cabin sustainability without compromising aesthetics, comfort or quality. We continually explore new materials and sustainable options.
Chatfield, Camber Aviation Management: Interior sustainability is gaining significance among both owners and operators in the private jet industry. With increasing environmental awareness, customers are seeking ways to reduce their carbon footprint and this extends to their choice of interior materials and design. There is also a greater focus on the cabin weight, as this ultimately affects fuel consumption and aircraft range. In the past, cabin structures, such as monuments, bulkheads and seating were designed conventionally with less emphasis on weight. The trend is a greater focus on weight reduction not only for new cabin designs but also for cabin refurbishments, which is made possible by new fabrication techniques combined with lighter materials.
We are also seeing an increasing number of owners choosing décor films foils in lieu of wood veneers, which not only saves weight and reduces costs, but opens up a virtually endless line of possibilities in terms of finishes, colours and haptics. This reduces the environmental impact of finding near-perfect and often rare trees for the cabin veneers. Moreover, these foils can easily be replaced when damaged or inexpensively when the aircraft is sold, allowing the new owner to transform the cabin to reflect their preferences.
Sustainable interiors align with the values of owners and boost the resale value of an aircraft by appealing to a wider market. As a completion manager, it's essential to provide sustainable interior options and discuss the environmental benefits with clients.
Roth, International Jet Interiors: Clients understand the limitations in aviation as it relates to stringent flammability and FAA regulations onboard an aircraft. As each year passes, new materials are introduced that are environmentally friendly and if they make sense to our clients, they are happy to take advantage of finding the balance between style, comfort and the world environment.
Janssen, Jet Aviation: Sustainability is important for everyone. We are seeing increased interest from our customers on how we can support their efforts towards greater sustainability in business aviation and we are committed to offering sustainable choices to our customers to ensure that we continue to provide the ultimate cabin experience as our customers and their interior ideals evolve.
Our teams work closely with our customers to identify what is most important to them in their interior and then collaborate across the business to achieve this. Earlier this year we started using a bio-based resin in VVIP completions. The resin is produced from up to 25% plant origin biological sources and can be sourced local to the Basel facility, reducing the overall environmental impact when compared with traditional epoxy resin. Our team conducted certification testing in-house and the resin was qualified for non-structural parts in VVIP completions and is now in use on two completions projects currently in production.
We are also continuing with research and development into sustainable composite products and processes. This is just one part of offering customers more sustainable interior choices. We work closely with the customer to identify what sustainability means to them holistically and look at practices and materials such as recycled products, marquetry crafted from stone offcuts, non-died fabrics and carpets and innovative textiles, such as non-textile flooring largely manufactured with fossil-free techniques.
These latest initiatives are part of a journey that started over 10 years ago when we began innovating in the sound and weight space, resulting in some of the quietest and lightest VVIP completions flying today. We have continued to innovate through exploration into new and more sustainable materials and processes, as we strive towards creating the ultimate cabin experience for our customers. Across our business we are also supporting the business aviation industry’s efforts towards a more sustainable future.
Jolly, Winch Design: Sustainability and environmental consciousness are pressing issues for everyone in today's world, and we are committed to actively contributing to positive change and making a difference. Our clients share these concerns, motivating us to continuously explore novel, new and eco-friendly materials.
We seek materials that not only reduce weight but also offer enhanced durability, are responsibly sourced and sustainable. It's exciting to witness many of these materials meeting certification standards and becoming available in the market. We are committed to demonstrating that sustainability is synonymous with bespoke- top-end design at the highest level – what we call ‘sustainable luxury’.
Traditional finishes such as shagreen and horn can be substituted with faux versions with great success. Examples include olive-tanned and plant-based leathers, as well as fabrics such as organic cotton and bamboo which are much kinder to our planet. It is our job as designers to make the sustainable choice so desirable that everybody wants it!
We have a dedicated in-house sustainability specialist who manages our sustainable materials library which we are constantly adding to and expanding in order to further integrate sustainable practices within our designs. She manages a resource of sustainable suppliers and analyses and tracks their methods of sourcing, manufacturing and application of each material to check it meets the correct criteria.
Jet Aviation is developing sustainable composite products and services.
This picture: Boaz Bal, Fokker Services Group, highlights the importance of sustainability when planning interior design.
Picture above: Some clients prefer a more modest contemporary design to increase its appeal in the charter market.
Tom Chatfield, Camber Aviation Management: “As a completion manager, your role is not just about the customisation process; it’s also about being a strategic adviser.”
This picture: Greig Jolly, partner, Yachts & Aviation, Winch Design.
Picture above: Champagne at the ready aboard a Camber Aviation Management VVIP cabin design. Credit: Alexander Craker
1
Corporate Jet Investor (CJI): How easy is it to get a completion slot for an aircraft that needs a new interior?
Tom Chatfield, CEO, Camber Aviation Management: Securing a completion slot for a private jet can be a bit of a challenge these days. It depends on factors such as the aircraft model, completion centre capacity and the availability of resources (engineers, technicians, installers, etc.). If you're eyeing a popular model or a well-known completion centre, you might find yourself on a waiting list. To increase your chances, it's crucial to plan well ahead, understand your requirements and to work closely with a completion manager to find the right slot that fits your schedule.
Boaz Bal, sales director aircraft conversations and completions, Fokker Services Group: The availability of completion slots depends on whether it’s a wide– or narrow-body aircraft. Generally, wide-body completion slots are a bit scarce due to limited availability and currently by the ongoing completion work. Regarding narrow-body positions, there is some availability, but it's also limited due to ongoing completion work. Also, the available completion slot needs to fit with the customer’s desire since that determines the engineering and supply chain impact.
In line with the challenges faced by the technical industry, finding skilled manpower, especially experienced cabin builders and proven artisans, remains an issue in the industry. Fortunately, we have implemented measures to attract new talent and retain our current experienced workforce, which has proven successful. At the moment, we have two completion positions and our management is gearing up for two additional positions, creating four completion lines.
McCahl Troupe, design manager, Greenpoint Technologies: Securing a completion slot largely depends on early engagement with the client’s completion centre of choice. The earlier a client engages a completion centre for a project, the more likely the completion centre can accommodate the client’s project timing. Completion slots depend on resource availability, be it interior designs, engineers or the physical hangar space. Early coordination ensures the necessary resources are ready at the right time and with the client’s preferred completion centre.
Eric Roth, president, International Jet Interiors: We have experienced very strong demand throughout 2023. As we near the fourth quarter, our first available slot is the last week of December. And we are currently scheduling refurbishment projects for Q1 and Q2 of 2024.
It is an exciting time at International Jet Interiors, as we continue to be in growth mode and have just expanded our state-of-the-art facility and increased our hangar space to accommodate the demand for all facets of aircraft completion.
Hendrik Janssen, head of completion sales, Jet Aviation: We have seen an increase in requests for slots over the past year. However, we work closely with all of our potential customers to see how we can best accommodate their requests and ensure we provide an efficient programme schedule that meets their requirements.
With more than 36,000sqm of hangar space in Basel, Switzerland including two wide-body hangars, as well as large on-site capabilities for engineering, design and an 8,000sqm production centre, we are able to accommodate a number of simultaneous completion projects.
Greig Jolly, partner, Yachts & Aviation, Winch Design: It’s difficult to say with conviction – the ease of getting a completion slot can vary significantly depending on many factors, including the type of aircraft, the specific completion centre and the current market demand for customisations and refurbishments. The industry suffered a lull during the Covid-19 pandemic with lockdown and travel restrictions hitting business aviation hard and there was a subsequent sharp decline in demand with many completion centres facing disruptions in their operations – projects were often delayed or cancelled as customers reassessed their financial situations and their travel needs.
Since then, there’s been a strong bounce-back and we’re seeing increased demand, especially in the refit and refurbishment market. Currently we have a BBJ Max in-build due for delivery mid-2024, a couple of smaller re-fit projects for existing clients as well as a green widebody project on the drawing board – things have certainly picked up since the pandemic.
2
CJI: Do buyers think about reselling their aircraft when deciding on the interior, or is it all about designing the aircraft they want?
Troupe, Greenpoint Technologies: Clients do consider the residual value of their aircraft during the interior outfitting. By taking a thoughtful approach, clients can enhance the aircraft’s appeal to future owners by maximising its capabilities. This includes fitting features like auxiliary fuel tanks, crew rest and showers. Colour palettes and styling choices are also made to appeal to a broader audience, balancing personal preferences with market appeal.
Janssen, Jet Aviation: Resale is not usually a priority for our VVIP completion customers during the initial design phase. We work with them to define a completely bespoke concept which matches their personal requirements in both design and functionality. What can be a consideration is whether the aircraft will be available for charter. This naturally brings different criteria, and the design may focus on an aesthetic and use of space which best suits this usage.
Every one of our interiors is designed for that specific customer. We work closely with the customer throughout the upfront and design phases of a project to ensure that the interior meets their individual needs from both aesthetics and functionality.
Bal, Fokker Services Group: Depending on the client, some customers, especially those who intend to use the airplane for charter, prefer a more contemporary and modest design to increase its appeal in the charter market. Additionally, those clients prioritise certification, aiming to have the aircraft STC dual-certified for both private and commercial use, with EASA and FAA releases. This approach can enhance the aircraft’s future resale value.
Conversely, clients in the extremely high net worth individuals category often choose to personalise the cabin private use only.
Chatfield, Camber Aviation Management: Buyers tend to consider both personalisation and resale value when making decisions about their jets’ interiors. Personal taste plays a big role, but savvy buyers also want to make choices that will keep their aircraft attractive to future buyers.
As a completion manager, your role is not just about facilitating the customisation process; it's also about being a strategic adviser. Understanding your clients’ preferences and priorities is key. For some, it might be about creating a lavish and unique interior that’s a true reflection of their style and status, where resale value is a distant concern. For others, the approach combines personal touches with elements that have broad appeal for potential buyers.
Your guidance in this process can make all the difference, allowing clients to strike that delicate balance between personalisation and resale value. By staying attuned to market trends and having a pulse on the preferences of different age groups, you can provide valuable insights and suggest design choices that not only fulfil your clients’ desires but also enhance the long-term value of their investment. So it’s not just about meeting their immediate wishes but also about ensuring their investment remains sound.
Roth, International Jet Interiors: Although most buyers are focused on aesthetic design, comfort and flight profile, we always highlight making a sound investment in their decision-making with regard to future resale. Clients appreciate our savvy insight and experience in the resale market and how we approach this facet of ownership in our discussions for design and refurbishment.
We consider the big picture from the very start of our process to determine an intelligent investment strategy. Evaluating resale potential, understanding the manner in which the aircraft will be utilised, as well as identifying each client’s travel profile are paramount before we even discuss colour palette, style, new equipment and components. It’s in a client’s best interest to understand the impact of certain modifications as well as the financial component as it refers to marketability and future resale values. Once discussed, clients have the understanding and confidence to allow us to create the elevated environment they desire.
Jolly, Winch Design: The perspective on this can vary from client-to-client, but savvy buyers always have one eye on the re-sale value of the aircraft. Private jets are significant investments and of course buyers want to do what they can to maintain or even increase the value of their aircraft.
It often comes down to finding a balance – personal design preferences, cabin layout and aesthetics are often balanced against design elements with a broader market appeal that will attract more potential buyers come resale. Good design and features that enhance the on-board experience such as a well-planned layout, comfortable seating, advanced in-flight entertainment systems and high-quality materials collectively ensure that the aircraft remains attractive to future buyers.
However, it's important to note that every client and every project is unique – some clients really just want to express their own individual personality and style and create a cabin that suits their specific tastes and needs.
Jet Aviation’s production centre can work on simultaneous completion projects.
This picture: Black and white on a BBJ. Most of the designs Winch creates are much more contemporary than they have been previously, says Greig Jolly, Winch Design.(Image courtesy of Winch Design).
Picture above: Jet Aviation clients prioritise often personal requirements over resale value.
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A blossoming design concept from Greenpoint Technologies. Younger buyers seek more versatility within their bespoke cabin designs, says the firm’s McCahl Troupe.
Winch Design aims to fulfil owners’ home-from-home dream in the sky. (Image courtesy of Winch Design).
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CJI: Do you see different design preferences between younger and older buyers?
Janssen, Jet Aviation: Generally, today’s generation of customers are requesting more simple, minimal interiors. They are also looking for the same comfort and technology they have in their home or yacht and would like these technologies seamlessly integrated into the cabin design.
In 2020 we set up an Innovation Steering Committee which looks at new technologies in aviation and other industries to ensure we can continue to provide our customers with the ultimate cabin experience – whatever that means for them. For example, in 2022 we delivered our first interior with flexible OLED screens integrated on either side above the window line, following the curvature of the ceilings.
We are currently working on a second project which utilises this technology. Another important consideration is the balance of sound and weight. Traditionally, a quieter cabin meant a heavier cabin, however over the past 10 years we have been innovating in the sound and weight space to lead the market in the crafting of interiors that are both light and quiet, identifying the exact source of a noise, so that we can apply soundproofing materials with incredible accuracy.
This means we are only applying the most effective solution to treat the noise source and thus only induce the minimum weight associated, allowing us to achieve the best balance between weight and sound. Recently we have been able to achieve sound values of low 40s dB with a corresponding interior weight below 7000kg. This is testament to the continued work and innovation in this area. As we strive towards creating the ultimate customer experience, our engineering and production teams are committed to pushing the boundaries of what is possible in VVIP completions.
Troupe, Greenpoint Technologies: The younger generation of buyers seek more versatility within their cabin. We have witnessed an increase in requests for interior configurations that can cater to both family and business use. This means designing spaces that can adapt to the client’s mission, enhancing the aircraft’s utility.
Bal, Fokker Services Group: Younger buyers tend to prioritise technically advanced features, similar to what they use in their daily lives, such as those found in their cars, homes and other smart devices. In contrast, older buyers tend to lean toward more traditional interior designs and comfort.
Jolly, Winch Design: Most of the designs we are creating now are much more contemporary than they have been previously, with younger clients asking us to push the boundaries. Of course, individual preferences ultimately play a significant role, but typically our younger clients are moving away from the more traditional, ornate interiors and favouring more contemporary, elegant spaces with a focus on high quality materials and floorplans that are much more lifestyle focussed.
They tend to opt for clean lines, simple colour palettes, and uncluttered cabins. Technology integration is also a crucial aspect for younger buyers. The latest connectivity options, advanced entertainment systems and smart cabin controls are all important factors.
Often younger clients tend to favour an interior that is comfortable for family use as well as business meetings. They want to enjoy their time onboard and wellness, entertainment and relaxation are even more important and we’re seeing informal social spaces becoming more of a priority rather than the formal dining and entertainment spaces of the past. By creating a bespoke interior rather than using the standard ‘private jet’ model, and by using a colour palette and materials normally found in a residence rather than in the sky, we are able to fulfil this ‘home-from-home’ dream.
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CJI: What key interior design trends are you predicting for the next five years?
Bal, Fokker Services Group: Interior design trends seen in the next three-to-five years are evolving to enhance functionality, passenger comfort and aesthetics. Some key interior design trends in VIP interiors are: new sustainable and lightweight materials, improved in-flight entertainment, cabin lighting design, cabin connectivity, aesthetic enhancements and modularity.
Interiors are increasingly incorporating sustainable and lightweight materials to reduce weight and increase range. Next up will be 3D printing to lose limitations in shapes and forms.
As technology advances, in-flight entertainment systems are becoming more sophisticated, with larger screens, high-definition content and enhanced connectivity. Also, in terms of screen sizes and shapes, there is much more available in today’s market.
Creative cabin lighting design is gaining importance for creating ambiance which can result jet lag and improve the appearance of food. Mood lighting systems mimic natural daylight and adjust throughout the flight.
Passengers expect seamless connectivity during flights. We have to keep up what today’s homes and networks are offering.
The aesthetics of cabin interiors are evolving to create more visually appealing and inviting large open spaces but with dedicated privacy areas, including the use of colours, patterns and artwork.
Owners are also looking for the ability to easily make some changes in the cabin to have a different functionality or looks.
Besides new trends, we continue to innovate in below areas as well with quiet and comfortable interiors and space optimisation.
Noise reduction and improved acoustics are crucial for passenger comfort. Quieter cabins, better soundproofing and noise-cancelling technologies are undergoing continuing improvement. Additionally, cabin humidification is an important feature to consider in your cabin. This will enhance passenger convenience significantly, resulting in a more relaxed journey and arrival, a better taste of onboard wining and dining, and faster and deeper sleep.
We continuously strive to optimise cabin space to enhance passenger comfort. A cornerstone in interior design always involves clever and usable storage solutions and we aim to avoid sacrificing usable cabin space.
Troupe, Greenpoint Technologies: We anticipate a continued emphasis on sustainable materials and discretely integrated tech design. Clients are increasingly interested in the latest gadgets and ultra-thin monitors in their cabin spaces. The focus will be achieving a harmonious balance by seamlessly blending the latest technological advancements with the use of sustainable, yet luxurious materials that promise enduring quality and timeless appeal.
Chatfield, Camber Aviation Management: Looking ahead to 2025, we can expect some interesting interior design trends in the private jet industry. These include: sustainability, connectivity, wellness focused design, versatility and personalisation.
There's a growing emphasis on using eco-friendly and sustainable materials to reduce the environmental impact of interiors. This not only includes the interior finishes but also passenger seat structures and monuments – the preference being to re-use and refinish rather than replace.
Owners and passengers expect advanced in-flight entertainment, connectivity and satellite communications. The litmus test is simple: experience has shown that with aircraft offered for charter, there is a decrease in demand and pricing for aircraft not equipped with highly capable communications and entertainment systems.
People want interiors that prioritise passenger comfort, health, and overall well-being. Lower cabin altitude, humidification and lowered noise levels all contribute to an enhanced passenger experience and, critically, less fatigue at arrival.
Owners value versatility – such as flexibility in cabin layouts to cater to different travel needs, from business meetings to relaxation and sleep. With aircraft capable of longer range, there is a greater focus on seating that allows a person to collaborate, work and to truly rest.
We are seeing continued demand for unique and personalised interiors that reflect the owner’s lifestyle, which can range from audiophile sound systems and 4K+ cinema experiences, to steam showers and massage tables, while also encompassing art, unique finishes and down to the meals enjoyed on board, from the food and drinks served to the china, glass- and silverware used.
Roth, International Jet Interiors: The need to upgrade their aircraft’s technology (connectivity, entertainment, lighting, etc) to stay in stride with their residences, office or other non-aviation environments continues to build in demand. The on-the-go lifestyles, along with ‘personalised centric’ spaces designed specifically for their value-added experiences are already in motion and will continue through 2025.
Janssen, Jet Aviation: As our interiors are always bespoke, based on a close collaboration with the customer, we do not necessarily work with the trends you might see in other industries. Our customers come from diverse cultural, social and professional backgrounds and each one brings these influences with them into their design. We are incredibly proud and grateful to have the opportunity to bring these very different designs to life.
Of course, there are also some general trends which we are seeing. As mentioned above, we see a trend towards more minimal interior design, with integrated technology that connects to a customer’s home technologies and we continue to collaborate with our customers and within our organisation, to push the boundaries of what is possible in VVIP completions to realise these ideas.
Jolly, Winch Design: As a studio, we tend to steer clear of following trends, but we've noticed an increasing demand from our clients for creating highly personalised and unique cabin interiors.
The realm of private jet private jet interior design has started to follow the evolution we see in other industries, most notably automotive and yacht design, as jet owners are ultimately looking for a seamless transition between their home, their office and their aircraft. They desire a consistent standard of design quality and elegance across their entire fleet, ensuring a luxurious experience throughout their journeys. After all, why should the design quality of their aircraft cabin be any less impressive than that of their Rolls-Royce?
It's also worth bearing in mind that today's world has become far more design-savvy than ever before. With platforms like Instagram, TikTok, and other forms of visual media, we have truly become a visual society – we are constantly exposed to the latest trends and design concepts, making visual aesthetics a prominent aspect of our daily lives.
McCahl Troupe, Greenpoint Technologies.
This picture: Eric Roth, International Jet Interiors, sees continuing demand from owners to upgrade their aircraft’s technology, including connectivity, entertainment and lighting.
Picture above: The company’s VVIP interior completion of a Gulfstream G450 cabin.
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Jet Aviation is developing sustainable composite products and services.
This picture: Boaz Bal, Fokker Services Group, highlights the importance of sustainability when planning interior design.
Picture above: Some clients prefer a more modest contemporary design to increase its appeal in the charter market.
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CJI: So interior sustainability is becoming key?
Bal, Fokker Services Group: This is an important topic nowadays, not only for owners and operators but also for many organisations. Sustainability holds significant importance for us, especially in terms of interior design and material usage such as recircular, biodegradable and vegan leather materials. This movement has gained traction in our industry for some time.
Additionally, we remain steadfast in our commitment to implementing sustainability throughout our organisation, including the construction of aircraft interiors in an environmentally friendly manner. As a testament to this commitment, we have recently opened our new wide-body hangar facility, which is currently one of the most sustainable solutions available.
It's worth noting that compared with their commercial counterparts, almost all ACJ and BBJ aircraft remain in operation from their original build. This speaks to their durability and their ability to maximise their economic lifespan.
Troupe, Greenpoint Technologies: Interior sustainability has gained importance among owners, operators, completion managers and partners. We’ve seen growing a interest in sustainability, evidenced by more requests for sourcing sustainable materials.
The aviation industry continues to evolve in alignment with aesthetic trends and client interests, with sustainability driving the introduction of innovative materials. For instance, textile and leather vendors within the industry are taking substantial steps to provide sustainably sourced options for integration into our VVIP interiors. At Greenpoint, we are committed to enhancing cabin sustainability without compromising aesthetics, comfort or quality. We continually explore new materials and sustainable options.
Chatfield, Camber Aviation Management: Interior sustainability is gaining significance among both owners and operators in the private jet industry. With increasing environmental awareness, customers are seeking ways to reduce their carbon footprint and this extends to their choice of interior materials and design. There is also a greater focus on the cabin weight, as this ultimately affects fuel consumption and aircraft range. In the past, cabin structures, such as monuments, bulkheads and seating were designed conventionally with less emphasis on weight. The trend is a greater focus on weight reduction not only for new cabin designs but also for cabin refurbishments, which is made possible by new fabrication techniques combined with lighter materials.
We are also seeing an increasing number of owners choosing décor films foils in lieu of wood veneers, which not only saves weight and reduces costs, but opens up a virtually endless line of possibilities in terms of finishes, colours and haptics. This reduces the environmental impact of finding near-perfect and often rare trees for the cabin veneers. Moreover, these foils can easily be replaced when damaged or inexpensively when the aircraft is sold, allowing the new owner to transform the cabin to reflect their preferences.
Sustainable interiors align with the values of owners and boost the resale value of an aircraft by appealing to a wider market. As a completion manager, it's essential to provide sustainable interior options and discuss the environmental benefits with clients.
Roth, International Jet Interiors: Clients understand the limitations in aviation as it relates to stringent flammability and FAA regulations onboard an aircraft. As each year passes, new materials are introduced that are environmentally friendly and if they make sense to our clients, they are happy to take advantage of finding the balance between style, comfort and the world environment.
Janssen, Jet Aviation: Sustainability is important for everyone. We are seeing increased interest from our customers on how we can support their efforts towards greater sustainability in business aviation and we are committed to offering sustainable choices to our customers to ensure that we continue to provide the ultimate cabin experience as our customers and their interior ideals evolve.
Our teams work closely with our customers to identify what is most important to them in their interior and then collaborate across the business to achieve this. Earlier this year we started using a bio-based resin in VVIP completions. The resin is produced from up to 25% plant origin biological sources and can be sourced local to the Basel facility, reducing the overall environmental impact when compared with traditional epoxy resin. Our team conducted certification testing in-house and the resin was qualified for non-structural parts in VVIP completions and is now in use on two completions projects currently in production.
We are also continuing with research and development into sustainable composite products and processes. This is just one part of offering customers more sustainable interior choices. We work closely with the customer to identify what sustainability means to them holistically and look at practices and materials such as recycled products, marquetry crafted from stone offcuts, non-died fabrics and carpets and innovative textiles, such as non-textile flooring largely manufactured with fossil-free techniques.
These latest initiatives are part of a journey that started over 10 years ago when we began innovating in the sound and weight space, resulting in some of the quietest and lightest VVIP completions flying today. We have continued to innovate through exploration into new and more sustainable materials and processes, as we strive towards creating the ultimate cabin experience for our customers. Across our business we are also supporting the business aviation industry’s efforts towards a more sustainable future.
Jolly, Winch Design: Sustainability and environmental consciousness are pressing issues for everyone in today's world, and we are committed to actively contributing to positive change and making a difference. Our clients share these concerns, motivating us to continuously explore novel, new and eco-friendly materials.
We seek materials that not only reduce weight but also offer enhanced durability, are responsibly sourced and sustainable. It's exciting to witness many of these materials meeting certification standards and becoming available in the market. We are committed to demonstrating that sustainability is synonymous with bespoke- top-end design at the highest level – what we call ‘sustainable luxury’.
Traditional finishes such as shagreen and horn can be substituted with faux versions with great success. Examples include olive-tanned and plant-based leathers, as well as fabrics such as organic cotton and bamboo which are much kinder to our planet. It is our job as designers to make the sustainable choice so desirable that everybody wants it!
We have a dedicated in-house sustainability specialist who manages our sustainable materials library which we are constantly adding to and expanding in order to further integrate sustainable practices within our designs. She manages a resource of sustainable suppliers and analyses and tracks their methods of sourcing, manufacturing and application of each material to check it meets the correct criteria.
Athar Husain Khan delivers the keynote presentation at our CJI conference earlier this year in one of his last public appearances.
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CJIConnect
Richard Kane
CEO and chairman | Verijet
+1 833 837 4538
