iFUEL ADVERTORIAL
iFuel aims to be ‘transformative force’ in energy sector
iFUEL ADVERTORIAL
iFuel aims to be ‘transformative force’ in energy sector
THE OWNER, founder, and CEO of aviation fuel services business iFuel AG is a man on a mission. “By 2030, iFuel AG will stand as a transformative force in the energy sector, having redefined global standards for sustainability and innovation,” says Rinad El-Rabaa.
“We will lead the charge in renewable energy, seamlessly integrating advanced technologies to create a cleaner, more efficient future. Our pursuit of excellence will position us as not just a company, but a driving force for global progress and environmental stewardship.”
It’s a goal firmly within iFuel’s grasp, judging by recent performance. The business was founded in December 2012 with several partners as a boutique company focusing on fuel services. In 2020, El-Rabaa bought out the partners' shares and acquired new ones before converting the business into a public limited company. It now serves a diverse range of clients from commercial and business sectors to cargo and military operators.
“We pre-pay all our suppliers and offer excellent credit facilities to our clients” says El-Rabaa. “With several departments and top industry employees, we continue to grow monthly, maintaining high satisfaction among our clients and suppliers.”
In addition to fuel supply, the company offers a range of services including: aircraft charters, full trip support and fuel trading, with convenient options and round-the-clock support.
To build the business, iFuel AG is investing in both talent and technology. Recruiting top talent and incorporating the latest technological advancements are key priorities for the company.
Two examples are the adoption of sustainable aviation fuel (SAF) and harnessing the benefits of blockchain. SAF offers a key way to reduce aviation’s environmental impact. It also offers an opportunity to prove the industry is taking its environmental responsibilities seriously – at a time of greater scrutiny by its critics.
The business prioritises customer satisfaction by offering tailored solutions. It aims to expand by forming partnerships with airlines, airports, and fuel suppliers.
Growing digitalisation offers both opportunities and challenges. Automation, artificial intelligence and blockchain are transforming aviation. To improve customer service, iFuel is investing in digital transformation initiatives and upskilling its workforce to leverage new technologies. It is also collaborating with partners to develop innovative solutions that enhance efficiency, safety and customer experience.
For example, iFuel’s decision to implement in aviation robust cybersecurity measures, such as encryption, multi-factor authentication, and employee training on cybersecurity best practices helps to protect the business and its customers against cyber threats.
“We will leverage advanced technologies such as data analytics, artificial intelligence, and blockchain to digitise and automate our operations, streamline processes, and enhance efficiency and transparency,” said El-Rabaa.
“By embracing digital transformation, they will drive innovation, agility, and scalability, positioning iFuel AG for long-term success in the digital era of aviation. Our goal is to become a trusted and preferred fuelling provider in the international aviation market.”
